Smaky celebrates Starbucks win at Gulfood

Swedish kitchenware suppliers Smaky are exhibiting at Gulfood 2016, with aims of growing its presence in the Gulf region.

According to company founder Konstantin Turac, KSA already represents Smaky’s largest market in the Gulf, where the Swedish brand has attained SASO certification for its products, which allows them to be approved for the Saudi market.

The UAE (particularly Dubai), Bahrain and Qatar represent the next target markets for Smaky, Turac reveals.

Talking to Hotelier Middle East during Gulfood 2016, Turac told us that tomorrow (Monday February 21), Smaky expects to deliver 106 units of its '8 quart Smaky mixer' to106 Starbucks outlets, located at Denmark based petrol company Q8.

106 branches of Starbucks (located within the Q8 petrol stations in Denmark) will begin using the mixers as a means of reducing food waste, by creating what Turac describes as ‘chocolate balls’, mixed and made from croissants and Danish pastries which have not sold during the day.

Turac told us, Smaky is proud to have been selected for this project, since the company’s mixers were tested for a period of two months, along with mixers made by five other companies, before Starbucks made the decision to work with Smaky, and install their mixers in the 106 stores.

‘Smaky mixers have got a really good name, in the Middle East and elsewhere in the world, but we are not a huge company. People refer to us as a small big company' says Turac.