The Frozen Butcher makes MENA debut at Gulfood

Zandbergen World’s Finest Meat made its debut in the Middle East during  Gulfood with its brand The Frozen Butcher. 

The brand has been sold in retailers in Europe for about 18 months and Adriaan Figee, part of the Zandbergen management team, told Caterer Middle East that new burgers, steaks and carpaccio have been added since its launch.

He also said The Frozen Butcher is a very interesting brand for the Middle East, as it contains only high quality meat products without any preservatives, coloring agents or other additives.

Elaborating on the concept of the brand, he commented: “We want to give butcher’s quality to the public, so we focus on premium meat quality – our veal burger for example contains 99.5% veal meat and 0.5% salt, no other additives.

"We apply this philosophy to all our products. We travel the globe in search of the best meat. By freezing it we preserve the premium quality, don’t need preservatives and make these delicious products available for everyone.”

"It is a high quality brand and on the inlay in our packaging we include background information, such as the origin of the product, the breed and preparation.”

The family-owned company, which has operated in The Netherlands for almost 45 years, is well known in the European market.

Upon entering the regional marketplace, Figee said that the company sees "a lot of demand for high-quality meat products", and added that the UAE, Saudi Arabia and Qatar are of particular interest.