MarComs head appointed for Dukes Dubai hotel

Devina Divecha, March 2nd, 2016

Dubai-based luxury property developer and holding company Seven Tides International has appointed Shamia Mouratsing as head of marketing & communications for its five-star hospitality venture, Dukes Dubai on Palm Jumeirah.

With more than 13 years’ marketing experience, Mouratsing has spearheaded campaigns that have generated millions of dollars in revenue for properties under her remit over the past five years.

A graduate of Emirates Aviation College, she will be responsible for communicating all marketing initiatives to its target markets across business, trade and consumer sectors.

Mouratsing, reporting Dukes Dubai director of sales and marketing Laetitia Pardo, joins the property's team from an associate director role at Atlantis The Palm, Dubai and, prior to that, had sucessfully completed marketing assignments for Dubai World Trade Centre, real estate developer Nakheel, Virgin Atlantic Airways and Air Mauritius.

“Shamia is extremely capable with a proven track record that highlights her creative but results-driven aproach to marketing communicatons - she’s a profressonal that get’s the job done efficiently,” said Dukes Dubai general manager Mete Atakuman.

“Shamia’s very relevant experience will be an asset to Dukes Dubai, partcularly during the pre-opening period and the early opening phase.”

Supporting the senior management team and working in parallel with the business strategy, Mouratsing will be responsible for creating awareness of the hotel’s brand values and promoting its USPs.

“As a phrase USP is often overused, but in the case of Dukes Dubai, it is clearly legitimate. It is the only luxury British-themed hotel in the Middle East, conveniently located close to the Tecom business freezones, while being part of a residential resort that offers everthing that a high-end leisure destination can. A lazy river, infinity pool, beach facilities, bars and a restaurant. As such it will appeal to both the corporate and the leisure markets, in a way that is quite unique,” said Mouratsing.