Movenpick continues KSA expansion amid challenges

Ongoing regional conflict and the global drop in oil prices fail to deter Movenpick expansion plans in Saudi Arabia

Movenpick Hotels Middle East and Asia CEO Andreas Mattmuller said that despite the negative elements affecting many businesses, Movenpick remains optimistic, according to recent report in the Saudi Gazette.

“We are planning to open five new properties — Movenpick Hotel City Star in Jeddah this year, Movenpick Residences Al Khobar, Movenpick Hotel Financial District Al Riyadh and the recently announced Movenpick Hotel Apartments Al Tahlia Jeddah in 2017, and last but not least Movenpick Hotel Heraa Jeddah in 2018,” said Mattmuller.

Mattmuller added that these economic issues increase the business challenges for the immediate term, however the brand maintains a long-term positive view for the success of travel and tourism within Saudi Arabia and the region.

“We are a very resilient brand and when we commit to a certain destination we keep on doing everything possible in order to boost the top-line and profitability of our hotels.”

The travel industry in Saudi Arabia largely revolves around religious tourism, and pilgrims will continue visiting the country regardless of the current economic difficulties claims Mattmuller.

The number of religious tourists is expected to rise from 17.5 million recorded in 2014 to between 25 and 30 million in 2025, according to the report.

The recent opening of Movenpick Hotel Riyadh marked its 10th hotel in the Kingdom of Saudi Arabia.