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Caterer Awards 2016: Don't miss out


Sarah Jacotine, March 16th, 2016

Nominations for the Caterer Middle East Awards 2016 have been open for over a month, with entries being accepted via Survey Monkey. There are 16 categories this year and trophies will be handed out at the eighth annual Caterer Middle East Awards ceremony, to be held in Dubai on June 1, 2016.

All entries for this year’s awards need to relate to achievements during the 12 months ending March 2016, and entries in the ‘people’ categories must be supported by up to five customer and colleague testimonials.

The awards aim to recognise the achievements of a variety of F&B professionals, outlets and companies across the region. Attended by the crème de la crème of the regional industry, the awards are a chance to support F&B champions.

“There has been a surge in new F&B concepts over the past 12 months, so I think we are going to see some new faces nominated.

“I’m looking forward to hopefully receiving a greater number of entries from the wider region — Qatar, Egypt, Kuwait, Bahrain, Oman and Saudi Arabia,” said Caterer Middle East editor Sarah Jacotine.

The deadline for companies and individuals wishing to submit nominations is 11.59pm on Thursday March 31, leaving you and your colleagues the rest of this month to put your names forward. After this date, submissions will no longer be accepted.

Nominations are only valid when made through Survey Monkey using the links provided on the awards website — nominations in any other format will not be accepted by the editorial team.

More than 550 industry decision makers will be in attendance to celebrate the achievements of F&B professionals across the Middle East.

The nominations will be judged by a jury of industry peers — who will be announced in the next issue of Caterer Middle East.

Entries for this year’s event will no doubt be as diverse as they are plentiful; however one thing stands true for every successful submission — each award winner begins life as a well-prepared nomination.

With this in mind, Caterer Middle East has put together a handy guide detailing how you can give yourself, your colleagues, and your company the best chance of winning. You may refer to this as well as last month’s guide to submit winning entries. Good luck!

When and where: Wednesday, June 1, 2016. Venue TBC.

How: Submit nominations via the survey links, found here: www.hoteliermiddleeast.com/catererawards

Nominations deadline: March 31, 2016

Play to your strengths

The Caterer Middle East Awards 2016 invites nominations from individuals and companies across 16 categories. But don't employ a scattergun approach. No matter how big an organisation, it will be stronger in some fields than others; and the same can be said of its employees.

With this in mind, take a selective approach to nominations. Choose categories that best represent the key strengths and achievements of your company or nominated individual. Take time to consider why our judges should favour you over your competitors, What have you done that nobody else has? How have you gone above and beyond the call of duty?

It’s better to submit five nominations that play to your key strengths rather than enter every category in a haphazard manner.

Don’t be shy

Although the advice in the box to the left is valid, there are no rules that limit to the number of nominations that can be submitted by or on behalf of any company or its team. If, for example, you feel that you have multiple staff members who merit a particular award, feel free to nominate them all. Naturally, quality will always beat quantity but if you’re in the fortunate position of being able to submit several high-quality nominations, please do. We want to celebrate your achievements, so this is no time for modesty; instead this is your chance to tell the Middle East F&B community exactly what you’ve been doing and how well you’ve been doing it.

Don’t rush

Entries that have been thrown together at the last minute stand out for all the wrong reasons. No matter how impressive a concept, team or individual is, their excellence will not shine through unless the information is presented in a clear manner so that the judges do not have to work to decipher your points. The final decisions of our judges will be based primarily on the factual information offered, but the approach that you take to the nomination process should mirror the thorough, methodical strategy that you take during your day-to-day business activities. In planning and compiling your submissions, include every piece of pertinent information — you wouldn't want to lose out to a competitor because you neglected to mention something that they remembered.

Think like a judge

Don’t be daunted by the judging process. Yes, our panel of judges are industry experts, but so are you. With this in mind, take a moment to think about the types of detail that would impress you if you were presiding over the entries. What is it about your company, concept, team or individual that makes it stand out from the competition? Don’t forget that although our judges will examine each nomination in detail, you are likely to be up against dozens of other entries, so make sure that your submission contains an element that will prevent it from blending in with the rest. Tell a story with a beginning, middle and end to ensure that the judges remember your entry long after they put down their papers for the day.

Don’t Miss out on a technicality

After putting in all this effort, you do not want to risk missing out on a technicality. The Caterer Middle East Awards nomination process is straightforward but it is one that must be followed rigidly in order to qualify. Make sure you stick to our word counts to ensure fairness among the vast number of entries. Over-long entries will be penalised or disqualified. Please remember to only submit entries via Survey Monkey and read the entry guidelines beforehand at www.hoteliermiddleeast.com/catererawards. If you follow these instructions and our five simple steps, you can rest assured that you have given yourself the best possible chance of winning a coveted Caterer Middle East Award.