JW Marriott Marquis' revenue up 13% in 2015

The JW Marriott Marquis Dubai has released its 2015 full year sales results which revealed positive trends in 2015, despite challenging global conditions.

The five-star hotel experienced an inventory increase of 22% during the year, and occupancies across its 1608 rooms remained constant and in excess of 73%. The hotel also hit 100% occupancy on more than 45 occasions throughout 2015.

JW Marriott Marquis Dubai general manager, Bill Keffer said: “Supply in the city rose by 6.7%, whilst overall demand grew by only 4.3%. This is stark contrast to JW Marriott Marquis, which witnessed an increase in demand of more than 12% in 2015."

He added: “As a result, JW Marriott Marquis Dubai continued to drive room revenues by 13% over the course of the year. These positive figures further cement our position as a market leader in the region.”

The JW Marriott Marquis Dubai had a strong focus on sales working in conjunction with DTCM and the Marriott global sales network to generate large international group enquiries and attract visitors to Dubai.

The hotel’s sales team is set to embark on more than 60 international sales trips across 26 different countries in the pursuit of attracting large corporate association and meeting groups to the hotel this year.

“In 2015, the hotel exceeded 2014’s group bookings by 17%, and already has 65% of 2016 groups booked. Excellent growth is coming from source markets like the US, UK, India and China for our hotel which is consistent with what is happening in the city as a whole.

“Group booking size has ranged from 20 to 1,000, fulfilling the Emirates Property Group’s original vision for this hotel which was to provide a five-star venue where groups of up to 1000 people could eat, meet and sleep in one property,” Keffer added.

2016 see’s DTCM kicking off the year with an ‘always on’ calendar of events to drive tourism and enhance the industry eco-system, forming a central part of the KPI to make Dubai a global events destination of choice.