Accor and Action to debut Ibis Styles in Manama

AccorHotels has signed a management agreement with Action Hotels to develop an Ibis Styles in the diplomatic area of Manama, Bahrain.

The new lifestyle economy hotel, located in the Bahraini capital’s central business district, marks the eighth collaboration between AccorHotels and Action Hotels in the Middle East.

Globally, Action Hotels has eleven properties under management with AccorHotels, including three in Australia.

AccorHotels Middle East managing director and chief operating officer Olivier Granet said: “It is a pleasure to be collaborating with our strategic partner Action Hotels for our first Ibis Styles in Bahrain.”

“The new hotel also represents AccorHotels’ fifth property in the Kingdom, bringing the number of rooms that we operate in the country close to 1,000,” he added.

Action Hotels chief executive officer Alain Debare said: “We are very pleased to announce the development of our eleventh property with AccorHotels.

“The Ibis Styles in Bahrain will be a great addition to our portfolio along with the Ibis Seef which opened in 2015. We look forward to opening this new hotel by Q4 2016 and growing the portfolio towards our objective of 5,000 rooms by 2020.”

The Ibis Styles brand offers an all-inclusive package, which includes the room, all-you-can-eat breakfast buffet and internet connection as part of the rate.

“There continues to be a shortage of affordable accommodation in Manama. The majority of existing economy hotels are independently operated and not up to par with international standards. We are keen to utilise AccorHotels’ know-how in the economy and midscale segments to help fill that void in the Bahraini market, and meet the expectations of the growing number of visitors looking for the ideal stay on a budget,” Granet added.

AccorHotels has four existing properties in Bahrain, a luxury Sofitel, the midscale Novotel and Mercure, and an economy Ibis property.

The group currently operates 75 hotels in the Middle East, encompassing close to 20,000 rooms across the luxury and economy segments. Another 55 hotels are under development in the region, bringing more than 14,000 additional rooms to the Middle East.