Emirates signs deal to promote Jordan tourism

Emirates Airline has signed a memorandum of understanding with Jordan Tourism Board to boost tourism in the country.

The deal focuses on the growth of key tourist destinations in Jordan which has been an important part of the Emirates' network since 1986.

Emirates together with the Jordan Tourism Board will put into effect a range of joint marketing activities, including tourism promotions amongst other initiatives.

Emirates executive vice president and CCO Thierry Antinori said: "The MoU underscores Emirates' confidence in Jordan's potential as a world-class destination, and we are committed to promoting tourism from key target regions including the Far East, Australia, West Asia and Central and South America."

Abed Al Razzaq Arabiyat, managing director of the Jordan Tourism Board, expressed the hope that the common efforts with Emirates will inspire travellers to explore Jordan.