Head to Head: G's Bakeshop & Cafe

What makes G’s special in comparison to its competitors in the market?

Hashita Sahni: G’s changes its menu every fortnight since most customers dine with us every day. We make it our responsibility to ensure they are not bored and our chefs are continuously working on different recipes.

Novelinda Cruz: G’s has something for everyone and our changing deli keeps our customers coming back — they’re always interested in what's coming up next week. Quick service, great food and affordable prices is what we promise.

How do the front-of-house and back-of-house support each other?

Hashita Sahni: Clear communication creates a balance of support. A weekly meeting is held to update FOH staff on new menu additions and all the staff taste these, which helps in selling with confidence. We encourage FOH to share customer feedback, so BOH staff can make changes if required.

Novelinda Cruz: We are one team working for the best customer experience possible. Everyone is trained in each area of the operations process to create the best possible restaurant experience and both teams work towards a common goal — ultimate customer satisfaction.

How is the pricing strategy justified?

Hashita Sahni: Many of our core ingredients are made in-house and, although we use European ingredients to create all of our products, we are able to maintain a food cost lower than market price, so we offer great value for money.

Novelinda Cruz: We offer high standards, high quality and efficient service at a competitive price in a cosy and trendy environment. Many of our customers dine with us every day, so affordable prices helps to make G’s their everyday choice.

How will you ensure the outlet is profitable?

Hashita Sahni: We place the utmost importance to customer service. We know that happy employees provide a happy service, and a happy service makes for happy customers, so we try and get this equation right. We also believe good word gets around and so far it seems to be working for us. 

Novelinda Cruz: Our effort each day is to serve our guests in the best way we can. Dubai has people from so many different cultures and it is important for them to feel a sense of connection with G’s. We try and achieve this on a daily basis by really getting to know our customers.

What are the biggest challenges you face?

Hashita Sahni: Being a homegrown brand, sometimes customers can take a while to start believing in you, so we go that extra mile to demonstrate our quality products and service. This helps bring out the best in us each day. 

Novelinda Cruz: Managing the multicultural nature of our staff and our customers can sometimes poses challenges. However, we like to believe each day is a learning process.

What does the future of the brand look like?

Hashita Sahni: We have a lot coming up for G’s. We recently opened our second outlet in Dubai Airport Free Zone (DAFZA) and we’re already in talks for our next location. We have a great concept and we want to take it all over Dubai. 

Novelinda Cruz: Our future looks busy and promising. Customers love our concept and you might be surprised to hear it, but a lot of our own customers have approached us to be investors.