Hilton Worldwide has signed a management agreement with Société d'Aménagement et de Promotion de la Station de Taghazout (SAPST) to open a 170 guestroom hotel within the Taghazout Bay Resort.
Hilton Taghazout Bay Beach Resort & Spa is set to open in 2018 and will join three Hilton Worldwide hotels currently operating or under development in Morocco.
Two hotels under development are Hilton Tanger City Centre Hotel & Residences and Hilton Tangier Al Houara Resort & Spa, both set to open in 2017.
Hilton Taghazout Bay Beach Resort & Spa is part of Morocco's new sustainable Taghazout Bay Resort complex, which is is located 17km north of the Moroccan coastal town of Agadir.
Guests to the hotel will have access to a range of activities at the Taghazout Bay Resort complex, including the on-site surf camp, tennis club and golf academy at the 18-hole golf course designed by architect Kyle Philips, as well as hiking and mountain biking.
The property will have spacious outdoor pool areas that overlook the bay's beach, with direct access to the shore for guests of the hotel.
In addition to its fully serviced spa, the hotel will include two signature restaurants and a bar. For corporate travellers the hotel will include a ballroom suitable for up to 500 delegates and four meetings rooms.
"Tourist arrivals in Morocco have more than doubled since 2000, and as the market continues to mature there is opportunity for Hilton to grow in locations across the country," said Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton Worldwide.
"Hilton Taghazout Bay Beach Resort & Spa, alongside the recently opened Hilton Garden Inn Tanger City Centre, supports our wider growth strategy in North Africa. This spectacular new development will contribute to the Moroccan government's ambitions to establish Morocco as one of the top 20 tourist destinations in the world."
An open-skies agreement with Europe has removed the limit on EU flights to Moroccan airports, so there are a significant number of flight routes from key source markets including Germany, France and Spain.