Le Meridien Dubai launches customer loyalty scheme

Le Méridien Dubai Hotel & Conference Centre has launched a summer promotion called ‘culinary compass’ that give diners the chance to earn a discount of up to 40% at the hotel's restaurants, as well as the chance to win $13,615 (AED 50,000) in cash.

The passport style loyalty card can be used at the hotel’s 18 F&B outlets, including Sukothai, Casa Mia, Long Yin, Seafood Market, Kiku, Warehouse, M’s Grill, The Dubliner’s, Meridien Village Terrace, Gourmandises, Pearl Bar and Jules.

When diners present their culinary compass and spend a minimum of US$55 (AED200), they receive stamps. Starting with the first stamp of 15% off, diners can add stamps for every $55 spent at participating venues, with an increase of 5% off future meals each time.

By the sixth visit, diners can receive a discount of 40% off their next visit to one of the hotel's outlets, and will then be eligible to enter the prize draw.

The promotion will run until September 30, 2016, and the draw to announce the winner of the prize money will be held on October 2, 2016.

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