Wyndham Rewards adds 'member levels' to its offer
Wyndham Rewards has added 'member levels' to its loyalty programme, adding to the benefits that its members can take advantage of.
After overhauling the scheme last year, this new tweak has levels which now include: Blue, Gold, Platinum and Diamond.
“Devaluation is too often resorted to in today’s loyalty systems. This not only reflects the elements that are wrong with the reward programmes in the industry, but it also continues to be the driving force behind why Wyndham Rewards is once again breaking the mould,” said Josh Lesnick, executive vice president and chief marketing officer at Wyndham Hotel Group.
"While other loyalty programmes find new ways to restrict their most loyal guests when they redeem, we’re doing the exact opposite and giving our members the very best: We help them benefit from our best hotels in our best locations with the best local experiences – 365 days a year for just 15,000 points.”
Members will now earn discounts on experiences curated by Wyndham Rewards’ “Adventure Agents”, when they redeem points across the world.
Benefits like 'go free Plus' and 'go fast Plus' are being introduced with the member levels and will be complemented by other advantages, including free Wi-Fi, late check-out, early check-in, room upgrades and welcome gifts.
Click through to the next page to find out how the new perks will work...
The new perks will work as follows:
• Blue: You automatically start at this level when you enrol in the programme. In addition to the programme’s 10 points per dollar or 1,000 points award on all qualified stays and go free award nights, members can receive free Wi-Fi and rollover nights toward the next member level (rollover nights do not have expiry dates). When you redeem points at one of the select destinations in the UK, you can benefit from a Plus award valued at $5 in local currency per award night for various fun local experiences, from theme parks and city tours to cooking classes and more.
• Gold: After just five qualifying nights, you can enjoy all the perks of Blue level, plus room upgrades, late check-outs, and a dedicated member services phone line. When you redeem a free night in one of the select destinations, you receive an award valued at $10 in local currency that can be used for special local experiences.
• Platinum: You unlock big rewards when you stay 15 qualifying nights. You access all the perks of Gold, plus early check-in and an annual 3,000 point bonus (enough to redeem a go fast award).
• Diamond: When you stay 40 qualifying nights, you can enjoy all the perks of Platinum along with an annual 6,000 point bonus, suite upgrades, a welcome gift, the ability to gift Gold level to a friend, and the go free Plus award. When you redeem your points for a free night, you can receive two free tickets or passes to local experiences from gastronomic tours in Mexico to desert safaris in Dubai.