Jumeirah hires group VP brand marketing & loyalty

Jumeirah Group has appointed Yousef Tuqan Tuqan as the new group vice president of brand marketing and loyalty.

Tuqan has more than 20 years’ experience in the region gained working for a number of regional and international brands, including leading the Jumeirah digital account team 15 years ago during his time with OgilvyOne Middle East.

He said: "Having worked with Jumeirah early on in my career I have always admired this iconic, homegrown global brand. I’m incredibly excited to be given the opportunity to lead the Jumeirah brand’s evolution."

Following spells at OgilvyOne and with north55, Tuqan spent nearly 10 years with digital agency Flip Media, laterally as CEO before the agency was acquired by Publicis and then subsequently integrated into Leo Burnett.

During his tenure, he worked with brands including Emirates, Emaar and Nakheel, with the business growing from a team of 20 to more than 150 staff based in eight offices throughout the GCC.

After transitioning the agency to new owners, Tuqan was retained for a period as chief innovation officer of Leo Burnett/Publicis Groupe MENA.

Most recently, he has been "entrepreneur in residence" for a venture capital company, advising high growth start-ups including Careem.

He is also a board executive for the International Advertising Association’s UAE chapter and a public speaker, having appeared at Cannes Lions, Dubai Lynx and Abu Dhabi Media Summit.