Events secured by Dubai Business Events to date are set to generate US $93.67m (AED344m) in economic impact and attract 65,000 delegates to the emirate.
Dubai Business Events has secured 15% more events in the first eight months of this year than the whole of 2015, and is set to capitalise on increasing demand from international meetings, conferences, and incentives organisers.
The events secured this year will be held over the course of the next four years and combined, will bring 65,000 delegates to Dubai from around the world, as speakers, panellists, exhibitors and visitors. With each delegate expected to add almost AED 6,000 (US $1,634) to the economy, the impact of these events could be as much as AED344 million ($93.67m).
Dubai Corporation for Tourism and Commerce Marketing CEO Issam Kazim said in a statement: "Evidence of Dubai’s increasing role in hosting global events can be seen in its strong position in global rankings, which saw the city retain its number 14 position in the 2015 International Meetings Statistics report published by the Union of International Associations, our growing portfolio of business events, and the number of delegates attending them."
In 2015, Dubai Business Events won a total of 75 pitches for international meetings and congresses and with four months to run until year-end remains on track to exceed last year’s events haul.
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In 2017, Dubai will host 3,400 delegates from Amway Korea through the Amway Achiever’s incentive programme, which rewards top performers within the company. At the same time, the Asia Pacific Computer Audit, Control and Security Conference will make a comeback to Dubai.
Other events that were secured by Dubai Business Events to date include the Congress of the Asia Pacific League of Associations for Rheumatology 2017and the 60th Amway APAC Leadership Seminar that will see 10,000 delegates convene in Dubai in 2019.
In addition, Dubai has benefitted from the contributions made by the Al Safeer Congress Ambassadors Programme established in 2010. The programme, which has over 300 members, aims to engage scientists, doctors, business professionals and organisations based in the UAE that have connections with international institutions to work with Dubai Business Events to bring meetings and conferences to Dubai.
In 2015, the programme contributed to securing a total of 37 international conferences for Dubai. Throughout the course of 2016, Dubai Business Events has hosted additional Al Safeer Ambassador Workshops, bringing together ambassadors to discuss best practices in attracting and organising major business events.
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