Ajman hotels reports robust performance for Eid

GCC tourists including staycationers from the UAE were the top visitors to Ajman during the Eid Al Adha holiday, according to Ajman Tourism Development Department (ATDD).

Average occupancy for hotels and hotel apartments for Eid Al Adha was 98%, and majority of the establishments reported increase in occupancy especially during the last days of Eid when last-minute reservations lifted the emirate’s tourism performance.

Major source markets included Egypt, Jordan, Kuwait, KSA, Bahrain and the UAE, followed by nationals from Asian countries such as India, Pakistan, Nepal and China including Singapore. The remaining guests were from Europe and Africa.

Kempinski Hotel Ajman witnessed an average of 92% occupancy during the Eid Al Adha break compared to last year’s average occupancy of 85%. The Ajman Palace Hotel’s occupancy rate during the three-day Eid Al Adha celebration was 98% while Fairmont Ajman and Ajman Saray reported more than 85%.

Kempinski Hotel Ajman director of sales and marketing Mohamed Al Bahrawy said: “The increase in the number of guests is because locals are travelling abroad less, and having staycations within the country itself. Ajman has become the preferred getaway, and we can see that the entire emirate is performing strongly due to the right value propositions in the market.”

ATDD general manager HE Faisal Al Nuaimi said: “The tourism performance for Ajman during Eid Al Adha is encouraging. The figures we received from the establishments indicate that Ajman is becoming a preferred destination of the domestic market including visitors from the GCC countries. We are also receiving new visitors from Asia and Europe who are here to discover what Ajman has to offer as a safe family and leisure destination. This is a result of our working closely with our industry partners to offer a different holiday experience to our visitors so we are expecting continued growth in our arrivals for the remainder of the year.”