Mid-market bedding demand to catch luxury sector

Brinkhaus, producer of premium bedding since 1847, has reignited its interest in the Middle East market, and anticipates strong future growth from the mid-market hospitality sector.

Brinkhaus is exploring hotel activities in the region, as the company seeks to take greater share in the mid-market and luxury hospitality sectors.

“Our Middle East targets are firstly to capture the high-end, five-star hospitality sector. However, we now see new projects in the mid-market gaining popularity, so this is also reflected in our collection,” said Brinkhaus export director Rafael Torres.

“On the mid-market side of our offerings you see we have economy products – resistant to wear and tear and providing the same quality and comfort as our luxury items, and they’re washable too,” he added.

Brinkhaus provides a selection of down, using the finest natural hair or allergen-free textile fibres, it has more than 4,500 employees and operates nine factories worldwide.