Preferred Hotels & Resorts signs Saudi and Bahrain
Preferred Hotels & Resorts has added two new five-star hotels in the Kingdom of Saudi Arabia and another five-star hotel in the Kingdom of Bahrain.
The company, however, does not operate any hotels and only provides sales, marketing and distribution services to independent luxury hotels.
The three additions consist of a duo of boutique properties in the Saudi capital Riyadh - the Vivienda Residences and Vivienda Granada - along with independent luxury property, The Domain Hotel & Spa, in Manama, Bahrain.
All three properties join the Preferred Hotels & Resorts LVX Collection.
Preferred Hotels & Resorts executive vice president Saurabh Rai said in a statement: “This is a milestone moment in the development of the Preferred Hotels & Resorts brand in the Middle East."
In 2015, Preferred generated more than US$1 billion in collective reservations revenue for its member properties around the world.
In 2016, the brand’s success in supporting independent hotels has continued to be strong, producing a 19% increase in reservations revenue for member properties globally from January through August 2016, compared to the same time period in 2015.
The Vivienda Residence comprises 12 designed and furnished private villas offering 134 to 634 m2 of living space, and is close to the Kingdom Tower.
The gated residence features a pool, gym, all-day Italian restaurant and is about to unveil its own pop-up concept with visiting Michelin-starred chefs.
Sister property, the 48-room Vivienda Granada, is also an all-villa property, with a collection of three-bedroom residences located in the new financial district of Al Shohada, set within 33,000 m2 of landscaped grounds.
Meanwhile, the Domain Hotel & Spa features 131 guestrooms and suites and is located in the diplomatic area of the Bahrain capital.