Damac to upgrade to new guest engagement programme

Damac Hotels & Resorts has signed an exclusive contract with InnSpire, whereby 4,000 units across 15 properties within the operator's portfolio will be upgraded to the 'InnSpire Guest Engagement' offering in 2016 and 2017.

Tim Fallon, VP for corporate communications, Damac Properties, said in a statement: “At Damac Hotels & Resorts, we have several key values that drive us including thoroughly understanding our guests’ needs, whilst innovating in order to enhance the guest experience and maintaining our competitive edge in the luxury hospitality industry.

"With a clear emphasis on these values, InnSpire was the obvious choice for us to partner with to provide both an elegant and superior experience for the guest while simultaneously providing us, as the operators, with the data and information we need to meet and surpass our guest’s high standards."

Damac Properties’ hospitality portfolio will extend to reach around 15,000 units of hotel rooms, serviced hotel apartments and serviced villas by 2021.

The company’s pipeline of hospitality projects are operated under the Aykon Hotels & Resorts, Damac Maison Royale, Damac Maison and Damac Maison De Ville brands. Damac Properties also has partnerships with brands such as Paramount Hotels & Resorts, Bugatti, Versace, and others.

Currently, around 1,450 hotel units in five properties are in operation, with the first hotel to receive the upgrade being Damac Maison The Vogue, a 177-room hotel.

Martin Chevalley, CEO and co-founder of InnSpire, said: “We are delighted and privileged to have the opportunity to work with Damac, and through them with global brands such as Paramount Hotels & Resorts, Bugatti and Versace."