RAK inks deal to attract Indian visitors in 2017

Arabian Business staff writer, January 6th, 2017

Ras Al Khaimah Tourism Development Authority (RAKTDA) has announced a partnership with TUI India Pvt Ltd, one of the leading travel companies in India, in an effort to increase the number of tourists from the country.

The agreement includes promotion of the emirate by TUI India through specially created itineraries, promotions on its website as well as a series of co-op activities and campaigns.

India is ranked as the emirate’s fourth largest international source market, with the northern UAE emirate recording a 19 percent rise in Indian hotel guests between January and November in 2016 compared to the same period in 2015.

RAKTDA CEO Haitham Mattar said: “India is one of the top source markets for us, we are aiming to enhance strategic efforts to drive awareness across India through our dynamic marketing campaigns and relationships with key partners in the public and private sectors.