Report identifies guest behaviour in Middle East

A study released by Sabre Corporation in collaboration with TrendWatching, has revealed new consumer shopping and buying trends emerging among European and Middle Eastern consumers, an official statement has said.

The research identified four trends: ‘Status Seekers’, the desire for status and recognition; ‘Local Love’, taking pride in locality and embracing local products and services; ‘Infolust’, the appetite for timely, relevant and actionable information exchange to solicit more personalised services; and ‘Post-Demographic Consumerism’, beyond what the society says consumers are or should be.

“In today’s fast-paced world, emerging consumer trends can quickly go beyond a niche, early-adopter group and impact a large portion of consumers and travellers, across regions, styles and inclinations,” said Sabre Hospitality Solutions, Europe, Middle East and Africa managing director and chief commercial officer Richard Wiegmann.

“Hotel brands that learn, understand and can innovate around these emerging trends will strengthen their customer relationships by providing experiences that go above and beyond what guests expect. This is the first step for hoteliers to stay up-to-date with changing consumer needs and provide true hospitality.”

The technology company conducted the research to help its hotel customers plan business and marketing strategies in 2017 and beyond.