Taj Hotels launches a new mobile booking app

Taj has launched a new mobile application which will lets guests book their stay through a mobile phone.

The new app, now available for download on iOS and Android offers a destination-led customer-centric mobile journey designed to inspire guests for travel planning and to manage their loyalty accounts.

All of Taj Hotel’s 100 properties have been listed on the app. Users can also access the quick Taj InnerCircle sign-in to manage their membership accounts, or to sign-up for the loyalty programme.

The app complements the new mobile responsive brand website, which was launched in 2016 with redesigned functionality and an enhanced user journey.

Taj Hotels Resorts and Palaces chief revenue officer Chinmai Sharma said: “Data accessibility and mobile usage is growing exponentially across the world.”

“Nearly 50% of our guests are now using a mobile device to explore our hotels and destinations somewhere in their purchase path. Online and mobile are our fastest growing channels and we will continue to invest in this area with the goal of creating a consistent guest experience across all platforms. Our new app is another step in our digital journey which will only get better in its next release scheduled for later this year.”

In the second phase, the app will include several updates including mobile check-in/check-out, service chat, restaurant reservations and locale based promotions.

The first 500 guests to make a reservation via the app will receive complimentary breakfast and an upgrade to the next room category.