Movenpick launches slumber-focused room concept

Mövenpick Hotels & Resorts launches a new ‘Sleep individually different’ room concept spotlighting the world's first pocket spring bed with adjustable firmness on World Sleep Day.

The room concept will debut in properties in Germany, Switzerland and the Netherlands on March 17th and will continue to roll out across Europe, with an expected arrival for Middle East properties by 2018.

“Our primary role as a hospitality specialist is to exceed our guests’ expectations in all that we do. As a company that prides itself on finding innovative ways to improve guest satisfaction, we decided to team up with the Swedish bed manufacturer YouBed. Their unique adaptable beds have been tested by our guests on-site over a period of six months and the results were overwhelmingly positive,” said Ola Ivarsson, Chief Operating Officer Europe.

Ivarsson added: “The rooms offer a tailor-made sleep like no other. The new beds and our customised rooms adopt the latest technology to help guests personalise their environment, creating optimal conditions for deep sleep. As the first global hotel operator to introduce a room category that offers a bespoke sleep experience, we are an industry pioneer, catering to consumer demand for personalisation to a level never witnessed before.”

The ‘Sleep individually different’ rooms, which are priced at just €15 (AED 58) more than a standard room, offer complimentary amenities such as sleeping masks, ear plugs, lavender pads and black-out stickers that cover lights on electronic devices. Guests in ‘Sleep’ rooms can also avail of herbal teas and Mövenpick chocolate. Rooms are located in quiet areas of the hotel and are kitted out with night curtains for total darkness. Neck pillows and allergy-free bedding are available too.