Emaar's mid-market hotel chain, Rove Hotels, is offering guests a chance to win a free stay at one of its three Rove properties around Dubai.
But there's a catch. You're only in the running if your name means 'Happiness', and language no bar.
Rove Hotels pushed out their happiness campaign for International Day of Happiness in a Facebook post on March 15 and the "Rovers" hae been spotted all over Dubai at The Dubai Mall and even marching across the city on March 18.
The lifestyle-brand also launched a happiness campaign on March 15, soon after appointing a Happiness Ambassador for Rove Hotels.