Design is key to F&B says LXA Dubai's director

Sarah-Jane Grant, partner at hospitality interior design consultancy LXA, will be one of the keynote speakers at The Global Restaurant Investment Forum 2017 taking place at the Fairmont Hotel, The Palm Jumeirah today.

Grant will participate in ‘Round Table Sessions’, which will share insights into industry knowledge, and host ‘The GRIF Deal Den’ where a selection of expert judges will evaluate the appeal of a variety of concepts and projects for investment.

In the Middle East, LXA reflects a strategy of continued expansion and an expanding portfolio. With over 10 years in the hospitality and commercial sector and experience across a diverse range of projects for hoteliers and restaurant operators, LXA is established as a leading interior design and project management companies in the region.

In the UAE, recent projects have included the design and management of Intersect by Lexus in the DIFC, Jones the Grocer at Mirdif and T3 DXB Airport and Wagamama at Faisaliyah Mall, Riyadh. In the UK, LXA is working on various concepts for numerous high street FAB offers along with ongoing projects for major hotel operators.

Grant, director of the Dubai office, said: “Dubai, being one of the most phenomenal and fastest growing cities in the world is a melting pot of fusion cooking and globe-trotting chefs, however what makes or breaks a restaurant is not necessarily the food. The design is a fundamental part of the overall experience and subconsciously informs our overall review of the venue. As GRIF is a fantastic opportunity to highlight these connections, I am delighted to be able to share my insights with industry professionals alike.”