Kerzner wins best stand award at ATM 2017
The winners of the Arabian Travel Market (ATM) 2017 Best Stand Awards were announced on the fourth and final day at Dubai World Trade Centre.
Launched in 2015, the Best Stand Awards were created to recognise the design creativity and business-friendly appeal of exhibiting companies’ physical presence at ATM.
The four-strong panel had toured the largest Arabian Travel Market to date, to identify the stands with the biggest ‘wow’ factor. The winners are as follows:
- Best Stand Design: Kerzner International Resorts
- Best Stand Design Highly Commended: South Africa
- Best Stand for Doing Business: Rotana Hotels and Resorts
- Best Stand Personnel: Al Rais Travel
- Best Stand Feature: Etihad Airways
- Best Stand within the Travel Tech Show at ATM: Sabre
- Highly Commended within the Travel Tech Show at ATM: Jetclass
“The fresh, innovative stand designs and concepts never cease to amaze and this year was no exception,” said Simon Press, senior exhibition director, Arabian Travel Market. “These awards recognise the huge effort, investment and thought that go into creating and manning quality exhibitor space.”
The judging criteria for the Best Stand Design award focused on identifying an eye-catching stand with a creative design that made the best use of available space and attracted a high level of visitor traffic.
South Africa’s stand, featuring a steam train with meeting space in the carriages, claimed the Best Stand Design Highly Commended award.
The winner of the Best Stand for Doing Business needed to create a busy B2B atmosphere and present a well-planned and easily navigable layout with a good presentation of the stand and its services.
The winners were then put to the public vote on the ATM Facebook account, for the chance of walking away with the People’s Choice Award. With twice as many votes as the runner up and 40% of the total vote, Etihad Airways - the best stand feature, was declared the winner.