Holiday Inn Dubai Al Barsha's iftar helps to feed the hungry

Holiday Inn Dubai - Al Barsha CEO Roxana Jaffer has pledged that every iftar meal consumed by a guest in the hotel's The Gem Garden restaurant will enable funds to feed four persons.

The pledge is part of the hotel's corporate sustainability programme "Loves You Campaign"and serves to underscore its role as a responsible global corporate citizen. According to the hotel, as a member of the United Nations Global Compact (UNGC), Holiday Inn Dubai - Al Barsha supports 12 of the association's 17 sustainability goals aimed to help transform the world. The UNGC goals supported by the hotel include the following: no poverty, zero hunger, good health & well-being, quality education, gender equality, clean water and sanitation, affordable and clean energy, decent work and economic growth, reduced inequalities, sustainable cities and communities, responsible consumption and production and partnerships for the goals.

Holiday Inn Dubai – Al Barsha launched the “Loves You Campaign” in 2007 as part of an endeavor to go beyond the bottomline to demonstrate corporate social responsibility, a statement from the hotel said.The key message of the hotel's campaign is summed up by the saying, “Life isn’t worth living unless it is lived for someone else", which has enabled the hotel to inculcate within the staff members an ethos of giving, of putting another person’s needs before oneself which reflects in service accorded to the guest that in turn helps to deliver the hotel'a business objectives. In addition, the campaign allows staff to make a difference in the lives of others who they can see are less fortunate than themselves. In the nine years since establishing the campaign, the hotel staff have held numerous charity awareness and fundraising drives.

“With your help, we have been able to feed 440,776 children through the UN World Food Progamme. Our goal for 2017 is to support emergency food assistance in most needed countries. In–house guests can help us to feed starving children around the world by making a voluntary donation of AED 5 (US$ 1.4) upon check-out to feed five hungry children. In 2014, we had emergency food assistance delivered to 16,500 people affected by the conflict in Syria. In 2013, we provided 115,000 packs of high energy biscuits to the victims of typhoon Haiyan in the Philippines. In 2012, we donated 74,165 school meals around the world. In 2016 up to Ramadan, we managed to sustain over 50,000 people who suffered in the Nepal earthquake. Our work continues,” Jaffer said.

The iftar buffet at The Gem Garden is available for AED 109 ($30) per person until June 26, 2017, with special rates for bookings of 10 persons and above.