HB Brands chief operating officer Martin Venter (left) and Coffee Planet managing director Robert Jones.
Dubai-based speciality Arabica coffee roaster Coffee Planet has signed a 10-year franchise agreement with Saudi food and beverage provider HB Brands to open coffee 70 outlets across the Kingdom.
The agreement was signed in Dubai in the presence of Coffee Planet managing director Robert Jones and HB Brands chief operating officer Martin Venter.
“We are delighted to partner with HB Brands in KSA” said Robert Jones. “We are convinced that their F&B expertise, combined with our coffee know-how, will deliver a winning proposition for customers”.
Martin Venter added: “We are extremely impressed with Coffee Planet’s quality and the brand that they have created. We are thrilled to lend our franchising expertise to their proposition to help Saudi residents enjoy what we consider to be the finest coffee we have ever tasted”.
HB Brands was founded by Hamdan Al Bader and has grown to be one of the largest F&B providers in KSA. Over its 26-year history, HB Brands has rolled out Canton, TakoHut, RomaWay, Cinnabon, Wingstop, Sizzler House and Shawirmarito outlets. Its portfolio is already projected to reach 320 outlets by the end of August 2017.
The new agreement with Coffee Planet will enable customers in Saudi to enjoy roasted 100% Arabica speciality coffee as well as food. With franchise outlets in the UAE, Qatar, Pakistan and Malaysia, Coffee Planet’s strategic aim is to increase its global presence utilising franchise partners.
The new Coffee Planet outlet designs will merge modern Dubai with traditional Arabia. Other design inspiration has been taken from "crop-to-cup" ethos with earthy tones, exposed brick, brass, black tiling and wood finishes. Saudi Arabia is projected to be the next big growth market within the GCC, after the UAE, according to a statement from the company.
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