Luxury begins at Forte

The Rocco Forte Collection is coming to the Middle East so MIME showcases some of the brand's best meetings worthy properties.

The Rocco Forte Collection lives by the mantra ‘the art of simple luxury'. And it is with this ethos in mind that the Rocco Forte Collection is coming to the Middle East with a property in Abu Dhabi and more to follow in Saudi Arabia and other MENA countries in the following years.

So for those planners who have never had the privilege of hosting a meeting, conference or event at a Rocco Forte hotel, here is a sample of what the Rocco Forte Collection can offer.

The idea is that each strategically placed hotel is unique, capturing the essence of the destination, but in keeping with the Rocco Forte belief in elegance.

It will be interesting to see how the brand interprets Abu Dhabi and what the Rocco Forte Collection will bring to the meetings industry in the Middle East.

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Brown's Hotel, London

Brown's Hotel is the oldest hotel in London and there is history in every room; in The Roosevelt Room hangs the wedding certificate of the former American President, Theodore Roosevelt, who first stayed at Brown's on his honeymoon; The Niagara Room is where the Niagara Commission agreed that the power of water would be used to conduct electricity in June 1890; The Clarendon Room, boasting tall windows, ornate Victorian ceilings and a private entrance onto Dover Street, is named after the Earl of Clarendon, who once resided on the site of the hotel; and it was from The Graham Bell Room, that Alexander Graham Bell made the first ever telephone call.

The hotel is ideally located in Mayfair, a short walk from exclusive Bond Street shopping, West End theatres, restaurants and Green Park.

In 2008, chef Mark Hix came onboard as director of food to re-launch the, The Albemarle.

The Donovan Bar boasts 50 iconic prints from photographer Terence Donovan.

Brown's Hotel is home to six private function and meeting rooms, which can accommodate intimate gatherings of 10 people, banquets and meetings of up to 70 people or larger receptions of 120.

Each room is named after a famous past guest and all enjoy an abundance of natural daylight, high ceilings and beautiful antiques.