AccorHotels partners with IDeaS for revenue management

AccorHotels Group and IDeaS Revenue Solutions have partnered up, which will enable the AccorHotels Group’s properties to rely on IDeaS’ revenue optimisation expertise, according to a press statement.

With IDeaS, each AccorHotels property will be able to intelligently price rooms through the use of advanced SAS analytics and the IDeaS' suite of user-friendly, cloud-based technology.

By integrating thousands of hotel and external market data points into its analytics engine, the IDeaS G3 Revenue Management System (RMS) platform automatically evaluates demand fluctuations and competitive changes to deploy optimal pricing and inventory control decisions. It also offers comprehensive interactive dashboards and reporting tools to help hotels achieve maximum profitability.

"Partnering with AccorHotels exemplifies IDeaS’ robust capabilities and our ability to drive better revenue for budget hotels, luxury brands and everything in between," said IDeaS chief operating officer Sanjay Nagalia. "We are excited to show AccorHotels the impact our automated revenue management technology can have at each hotel and to the business as a whole."

AccorHotels' 20 hotel brands will have the option to implement IDeaS’ advanced revenue management solutions, which include IDeaS G3 RMS, IDeaS Function Space Revenue Management and other related solutions.

"IDeaS’ range of affordable solutions and capabilities for all our hotels is what attracted us toward this partnership, and we are confident the resulting implementations will help our investors enjoy the highest possible returns on their investments,” said Fabrice Otano, chief data officer for AccorHotels. "The SAS analytics behind Ideas G3 RMS bring a superior dimension to the relationship, and we are eager to see how their proven analytics can optimise pricing and bottom-line revenue."