Swiss-Belhotel International has opened Grand Swiss-Belresort Tala Bay Aqaba, the group’s first five-star property in Jordan following the completion of the hotel’s rebranding.
Part of the Tala Bay development, the 336-room beachfront property is located on the Red Sea with 80% of the rooms facing the marina.
Swiss-Belhotel International senior vice president operations and development Middle East, Africa and India Laurent A. Voivenel said: “Grand Swiss-Belresort Tala Bay Aqaba is the pearl of the Red Sea and we are very excited to flag it. The hotel is now fully integrated into our global system following the brand conversion. In addition to outstanding accommodation, Grand Swiss-Belresort Tala Bay Aqaba boasts exceptional dining and leisure facilities including three specialty restaurants and a beach bar, five swimming pools, kids club, and exciting water sports and recreation activities.”
“This landmark project was signed a few months ago as part of an exclusive agreement between Swiss-Belhotel International and Jordan Projects for Tourism Development (JPTD), whereby Swiss-Belhotel International will co-manage JPTD’s existing three hotels in Aqaba as well as its future portfolio of properties," he added.
JPTD is a publicly listed company that owns, develops and operates the Red Sea destination of Tala Bay Aqaba.
Gavin M. Faull, chairman and president of Swiss-Belhotel International, said, “We are proud to partner and expand our footprint in the Kingdom with a distinguished organisation such as Jordan Projects for Tourism Development. The Middle East holds high significance for us with 17% of our global portfolio centred in the region and we are glad to welcome Grand Swiss-Belresort Tala Bay Aqaba to our upscale luxury collection of hotels.”
Tala Bay is a fully integrated destination on the Red Sea Coast featuring over 400 luxury beach properties ranging from villas, apartments and beach cabanas, three-, four- and five-star beach resort hotels, a marina that serves as an international entry point to the Kingdom, a beach club, a diving centre, a wide array of water sports and a booming commercial area.