AccorHotels to launch first Swissotel in the UAE

Al Ghurair Rayhaan and Al Ghurair Arjaan in Dubai are set to be re-branded as the Swissôtel & Swissôtel Living properties. This will mark the brand’s debut in the UAE, and will be located at Al Ghurair Centre Complex in Deira.

Hotel operator AccorHotels said it was re-branding its two, 428-key and 192-key properties, at the Al Ghurair Centre complex following a fresh deal with the landowner Al Ghurair. 

Sami Nasser, chief operating officer, luxury brands, AccorHotels Middle East said: “The Al Ghurair family plays a leading role in driving Dubai’s growth as a global destination, and as such, the iconic Al Ghurair Centre is the best location to debut the city’s first Swissôtel & Swissôtel Living. Through this rebrand, we are bringing a new travel experience that is full of energy, passion and vitality - all part of the Swissôtel brand DNA – to the revitalisation of Old Dubai.” 

The first phase of the re-branding is set to be completed by the end of 2017.