AccorHotels to consolidate three luxury brands under onefinestay

AccorHotels announced the merger of Travel Keys, Squarebreak and onefinestay with the intention to integrate the three companies under the onefinestay brand by the end of the year.

The announcement follows AccorHotel’s 100% acquisition of French villa rental firm Squarebreak earlier this year – it has owned 49% since February 2016. It also acquired Travel Keys earlier this year and onefinestay in 2016.

The release added that this integration of the three brands will mean that onefinestay guests will be able to experience over 10,000 of the world’s finest homes combined with hospitality and concierge services.

AccorHotels also stated that the brand will now be available in six continents from New York, LA, Rome and San Francisco to island destinations in St Barts, and Bali, to European destinations.

The hotel company has appointed Javier Cedillo-Espin, as the CEO of onefinestay to head the three brands - onefinestay, Travel Keys, and Squarebreak.

Cedillo-Espin said in the release, “With this new step in consolidating our leadership position, onefinestay now has a sound platform combining brand excellence, a vast offer and distribution efficiency. We are hugely excited about the global development potential for our network. Our guests are always asking for more places where they can enjoy our professional hospitality and concierge experience and the integration of these three innovative brands is the answer.”