DTCM launches sustainability initiative for Jumeirah hotels

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has introduced a Hospitality Sustainability Board Game to all hotels under the Jumeirah Group.

The board game is an awareness tool of the Dubai Sustainable Tourism (DST) initiative launched by Dubai Tourism that aims to support and encourage hotels in the emirate to focus more on eco-friendly practices and efficiently manage their resources.

Thirty eight professionals from hotels under the Jumeirah Group and students of Emirates Academy of Hospitality Management participated in the board game event held on October 4.

The latest board game was hosted by Peter Stubbs, director of Compliance & HSE, group and corporate, Jumeirah Group while Solaiman Al Rifai, senior project manager at the Tourism Development and Investments department of Dubai Tourism made a presentation on DST and explained the mechanics of the game.

The board game was developed jointly with Emirates Wildlife Society-WWF, one of four key partners of DST initiative. The other three leading sustainability entities that are supporting DST are Etihad ESCO, Dubai Carbon, and Emirates Environmental Group.