Multi-property marcoms director hired for Al Habtoor City hotels

Al Habtoor City Hotel Collection has appointed Haitham Assem to the role of multi-property director of marketing and communications for The St. Regis Dubai, W Dubai - Al Habtoor City and The Westin Dubai, Al Habtoor City. 

A graduate of Law from Ain Shams University Cairo, Assem has more than 15 years' experience in the hospitality field, of which he has spent 10 years leading marketing and communications. Before joining Al Habtoor Hotel Collection, Assem was complex director of marketing for The Westin and Le Meridien Bahrain City Centre.

Assem started his career in hotel operations in his home country, Egypt, where he held various roles within the front office department before moving to the UAE in 2006.

He then worked in the marketing and communications department at Kempinski Mall of the Emirates, during which time he was shortlisted for the Hotelier Middle East Awards, and eventually moved to the corporate role heading Global Hotel Alliance marketing & communications.  He holds several marketing certificates from the Chartered Institute of Marketing United Kingdom.

Assem is a passionate triathlete as he enjoys running, cycling and swimming - check out his interview with Hotelier Middle East while preparing for the tenth annual Marriott International Road to Awareness campaign: