(left to right) Robert Chong, Oracle, senior director of sales (S.E. Asia and Korea); Rachel Grier. IDeaS Revenue Solutions managing director Asia; Markland Blaiklock, Centara deputy CEO; Thirayuth Chirathivat, Centara CEO; Suthikiati Chirathivat, Centara chairman; Dr. Ronnachit Mahattanapreut, Centara senior vice president - finance & administration; Weerapan Intasorn, Oracle, senior manager sales (Thailand); Sarat Traipiyavong, Oracle deal manager (Thailand).
Centara Hotels & Resorts will be deploying Oracle’s Opera property management system and IDeaS revenue management system across all its properties worldwide.
The move is meant to strengthen and centralise its operating platform, replacing separate solutions for each Centara property and supporting the company’s five-year growth plan. The rollout of both Opera and IDeaS platforms to Centara’s 38 operating properties will commence in 2018.
“This technology upgrade is a significant part of our growth plan,” said Centara CEO Thirayuth Chirathivat. “One of the three strategic pillars of the plan is to develop best-in-class infrastructure for operations, revenue and customer relationship management. Oracle’s enterprise PMS platform will provide the foundation from which to transform our business processes and the simultaneous introduction of IDeaS’ sophisticated revenue management capabilities will allow us to better optimise our inventory and pricing. It is a key investment in improving our efficiency and effectiveness for guests, employees, and other stakeholders.”
The Oracle solution will unify Centara’s guest and reservation information in a single, cloud-based platform. Its rollout will support integration with the IDeaS revenue management software to maximise income and revenue yield across Centara’s over 7,000 rooms, food and beverage outlets and spas. Oracle’s cloud-based, open-source architecture also provides better security and continuous upgrades and improvements in the platform.
Centara expects the integrated PMS platform to improve its operational efficiency by streamlining processes, eliminating laborious and time-consuming manual tasks, driving automation and integrating back office functions, reservations, reporting and more. When it is implemented, it will also pave the way for a customer relationship management (CRM) system that will enable a single customer view, advanced segmentation, personalisation in guest communications, leading to increased customer loyalty and retention.
Centara hopes to complete the rollout across all its hotels within 2018.
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