Hospitality amenity company Groupe GM has signed a new partnership with spa skincare brand Cinq Mondes to launch an amenity line together.
The new line is called ‘Ritual from Bahia’ and is inspired by the ancestral tradition of Brazilian bathing, Banho. Its assortment of products are perfumed with a fragrance called ‘Eau du Brésil’ - an original combination of fresh lime pulp and white wood softened with coconut water.
The new product range features 35ml cleansing gel, shampoo, conditioner and body lotion tubes. These are complemented with 25g and 50g soaps, packed in cardboard boxes. This amenities line has been developed respecting the Cinq Mondes Natural Laboratory Guidelines. The products contain no phenoxyethanol, parabens, silicones, mineral oils or artificial colouring agents.
In addition, a second line, directly inspired by the Kingdom of Siam, will be launched in the summer. These particular items will be fragranced with a blend of bergamot and gaiac wood, and will come in a 40ml bottle with a burgundy flip-top cap.
The Cinq Mondes lines will be available from February 2018.
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Groupe GM president Laurent Marchand said in a statement: "We are delighted to announce this new collaboration and have no doubts that our clients all over the world will be equally enthusiastic to discover this rich and authentic brand. Mirroring our own values, Cinq Mondes combines natural effectiveness and sensory appeal, making it a perfect addition to our range of more than 30 brands."
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