Virtual restaurant launches in Dubai

Project P, a new virtual pizza restaurant has launched in Dubai, offering a fuss-free solution to online food delivery.

Project P, the brainchild of the Foodmark group, will offer a one-size-fits-all deal – offering 13 inch pizzas for AED 34 each (inclusive of VAT). A choice of three bases and five toppings from over 35 will make this concept one of the most cost-effective pizza delivery options in the region which can be ordered between 12pm to 11pm daily.

“Food delivery in Dubai can often be hit-or-miss due to the distractions in the restaurant itself. With our virtual restaurant, Project P will be dedicated to perfecting the art of pizza delivery – ensuring that customers get exactly what they ordered every time,” said Project P general manager Duncan Muir. He added: “This is an exciting new concept for us and we hope it will showcase Foodmark as real innovators in the Middle East’s restaurant industry”.

Project P is available exclusively on Uber Eats and will deliver to residents in the Dubai Marina, JLT and Discovery Gardens. The brand will have eight pre-designed pizza options available including The Shroom, Aloha and Just Meat, or diners can mix and match their own Project P creation.