Gordon Ramsay. Gordon Ramsay.

Celebrity chef Gordon Ramsay, who is famous for insulting people’s cooking on programmes like Kitchen Nightmares, Hell’s Kitchen, and Master Chef, will now be available on Amazon’s Alexa to provide feedback on your cooking, a story published by TechCrunch reported.

To enable this new voice skill on Alexa, users have to prompt their Amazon Echo with: “Alexa, enable Gordon Ramsay”.

Once the skill is enabled, to get feedback from Ramsay, users have to say: “ask Gordon Ramsay what he thinks about my food,” and will in turn receive a Ramsay-like insult he’s become popular for. While the insults are rated mature, audio company Ground Control which enlisted Gordon Ramsay to lend his voice for the skill, has bleeped the expletives, a report from TechCrunch noted.

“We worked closely with Amazon to ensure that Ramsay’s statements wouldn’t be construed as offensive to certain groups of people, and still maintain the spirit of his evocative style,” Ground Control CEO Mike Macadaan told TechCrunch.

“In an unexpected twist, we have been inundated with requests to create an uncensored version that un-bleeps all of his expletives,” Macadaan added.

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