JA Resorts & Hotels joins GHA

Global Hotel Alliance (GHA) has added JA Resorts & Hotels to its large portfolio of independent hotel brands. Currently, GHA’s network consists more than 35 independent brands and 500 hotels. The company also operates the multi-brand loyalty programme, Discovery.

JA Resorts & Hotels, first established as Dutco Hotels in 1981, became an international hospitality brand in 2012. In the UAE, the hotel company’s portfolio consists five properties and also manages hotels in Maldives and Seychelles. The portfolio also includes restaurants, event catering, gourmet dining cruises, a marina, golf course and other sporting facilities.

Commenting on the new alliance, GHA CEO Chris Hartley said: “GHA and JA Resorts & Hotels both call Dubai home, so the GHA team have all got personal experience of the groups  fabulous hotels and resorts, whether it’s for a night out on JBR at the heart of Dubai’s vibrant beach-front scene, or a weekend at the incredible JA Hatta Fort Hotel in the Hajar mountains just outside the city.“

“They have a great reputation and a long history in this region, and bring more local flavour to GHA’s eclectic collection of truly independent brands; and thus more great choices for our 11-million DISCOVERY programme members,” he added.