72% of all hotel guests say, a comfortable bed is the most decisive factor in selecting a hotel, says Mühldorfer CEO Elisabeth Hintermann.

The company has recently launched its Bio-Nature by Mühldorfer line that is produced from untreated and natural 100% cotton qualities from pesticide-free farming, unbleached and undyed, and no chemicals are used for yarning and filled with selected downs.

According to Hintermann, "Attracting the hotel guest has become an essential competitive advantage within the entire hotel industry. Every hotel has to follow and create its own focus, its own style and character with special offers and additional services. And with a good comfortable bed you have already reached this essential factor."

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Mühldorfer is one of the sponsors at the Executive Housekeeper Forum which is taking place on May 2, 2018.

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