What are some of the design trends you have seen in the recent years in the Middle East?

David: Lifestyle hotels and unique experiences have been gaining a lot of attention here, following the trends from other parts of the world.  Aloft Deira City Center, designed by StudioHBA, is one of several openings of that sort this year.  Developers understand guests travel more than they used to and therefore, expect more.

Dausser: Design trends here include the use of classy, timeless colours that give off a serene, yet luxurious feeling. Modern, contemporary, clean design with geometric lines and shapes is also a trend, and is usually coupled with cultural aesthetics and colours. Another trend, is the incorporation of nature or natural landscapes in both common and private areas. A trend that is on its way out, is grand and ostentatious design.

Amyas: The proliferation of mainly five-star hotels has given way as the market evolves to include more mid-market brands that appeal to more cost-sensitive guests as the demographic of visitors change. The industrial aesthetic is currently prominent, especially in the UAE. We anticipate that this aesthetic will mature in the region as more creative and lifestyle brands are entering the market, capturing a younger visitor.

Rosha: The majority of hotel interiors in the region reflect the traditional Arabic culture and the market has reached a saturation point. New developments now focus on contemporary designs with local influences, catering to travellers who are always connected. ‘Social consciousness’ or knowing everything, is constantly being shared and has become a major driving factor in design direction when determining the experiences the hotel wants to offer.

Martin: Steve Jobs and Apple have greatly influenced thinking and design by paring down the superfluous in design and taking forms to their simplest. This is reflected in muted interiors - one example is the Jumeirah Al Naseem hotel. We have been inspired by their Arabic arches recently and used this idea for one of our recent restaurants - great artists steal!

Tareq: Clients these days feel comfortable with exotic designs. The use of natural materials such as wood, concrete and raw steel are now also trending within the region.

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