Dubai, UAE. Dubai, UAE.

Dubai’s Department of Tourism and Commerce Marketing (DTCM), has signed a Memorandum of Understanding (MoU) with Fliggy, the online travel service platform part of the Chinese technology company, Alibaba Group, WAM reported.

The MoU, signed by DTCM CEO Issam Kazim and Fliggy and Alibaba Group VP Jerry Hu, is part of a broader long-term alliance discussion that was held at the Alibaba headquarters in Hangzhou, China. It is expected to boost inbound Chinese tourist number through 360-marketing campaigns toward high growth tourism segments, the report further stated.

The partnership also plans to enhance the guest travel experience “by providing easy access to Dubai’s travel products and information, initiating a payment scheme etc. Dubai Tourism would also continuously maintain and update the ‘Dubai Destination Mall’ page on Fliggy, providing a comprehensive overview of the city’s tourism proposition to the broad customer base that Fliggy delivers”.

Fliggy, in return, through the partnership, has agreed to highlight Dubai stakeholders as registered vendors on its website, the statement said. The OTA which sells travel products including flights, hotels, tour packages and car rentals will be the strategic travel partner for Dubai Tourism within China, allowing Dubai’s entire travel and tourism ecosystem to set up and operate their own ‘shop’ on the Fliggy virtual marketplace, the statement further revealed.

Commenting on the partnership, Kazim said: "As one of China’s leading travel platforms, Fliggy is the natural travel partner for Dubai Tourism. China is one of Dubai’s fastest growing source markets - with 258,000 Chinese tourists visiting the city in the first quarter of the year alone, a 12% year-on-year increase — but it is also one in which consumer demands and expectations are evolving at a dramatic pace. It is essential that we keep abreast of these developments."

Story continues below