VIDEO: Inside Jumeirah Group's new brand: Zabeel House by Jumeirah in Dubai

Dubai-based hotel giant Jumeirah plans to redefine the concept of three-star hotels with the launch of Zabeel House Mini by Jumeirah.

The first hotel in the new Zabeel House by Jumeirah collection is described as "maximum attitude, minimum frills", emphasising the focus on creating a playful guest experience that is friendly to the bank balance through stripping back the non-essentials.