Exterity expands Middle Eastern team to sustain market growth

Exterity, a provider of IP video and digital signage technologies has promoted Walid Tabet to regional sales team leader and hired Ahmad Bsat as regional sales manager in the Middle Eastern team in an effort to sustain its market growth in the region.

Colin Farquhar, CEO at Exterity, said: “A big reason for Exterity’s success in the Middle East is the team we have on the ground. Our regional office boasts an experienced, loyal team of employees, and we have recently celebrated the ten-year anniversary of our first employee in the region, Asad Haque. Today, our team of sales and technical staff works across the whole region, but also Sub-Saharan Africa and the Indian subcontinent to help our network of technology, system integrator and consultancy partners to distribute and install our end-to-end solutions.”

Originally operating primarily in the oil and gas sector, Exterity expanded into hospitality– as well as transport, corporate & finance, education and healthcare. The company provides enterprise IP video and digital signage across the entire region, enabling airlines, airports, hoteliers, corporate organisations and universities to offer video and signage to their audiences.

To his new role, Bsat brings eight years of experience in solution-based selling and video streaming, hospitality IPTV and digital signage systems. Prior to joining Exterity, he specialised in regional sales covering multiple regions, channel and territory management and development in Saudi Arabia.

As the new regional sales team leader, Walid Tabet will be responsible for the Middle Eastern markets across all verticals to help the regional sales team achieve its targets, grow Exterity's reach and position the company as a supplier of end-to-end IPTV and digital signage solutions across the region.

Exterity celebrated 10 years of operations in the Middle East on March 5, 2018. The company opened its first international office in Dubai back in 2008.