Groupe GM collaborates with Caudalie, will soon launch new amenities line

Groupe GM has inked a collaboration with French skincare brand, Caudalie, and will soon launch a new cosmetic line for hotels.

Caudalie, a 100% independent family-run business, is an ethically engaged brand. All materials used are of controlled origins and the vine extracts used within its products are sourced from vineyards in Bordeaux, Champagne and Burgundy region and the products are produced in France.

Following the collaboration, Groupe GM Laurent Merchand commented: “Caudalie’s products harness the power of nature, while respecting the planet. These products are composed of natural-origin ingredients (up to 97%), which is completely in line with our commitment to the environment.”

For this amenity line, Groupe GM and Caudalie have developed a bath-range insured by Vinotherapie Spas. The fragrance includes notes of white rose, watermelon, pink peppercorn and citrus burst.

The new product range features 40 ml shower gel, shampoo and conditioner that come in clear purple tinted bottles, as well as a body lotion offered in a clear non-tinted bottle. All come with flip-top caps. The line also includes two solid soaps, available in 25g and 50g, and are enriched with avocado butter.

The line also includes six 300ml ecopump of shampoo, conditioner, shampoo & shower gel, body lotion, hand wash, and body wash. A 205 X 110mm wooden tray, with the Caudalie signature, is also available.