Hilton appoints Abdalla as vice president of social media marketing

Hilton has appointed Noha Abdalla as vice president of social media marketing. In this newly created role, Abdalla will lead the global, enterprise-wide strategy for content, campaigns and community development.

“Our global marketing team brings to life the unique promise of Hilton's portfolio of brands for our guests all around the world,” said Kellyn Smith Kenny, chief marketing officer. “Noha’s addition to the marketing team brings us the expertise and experience needed to accelerate our social media strategy and drive business results.”

Abdalla most recently served as vice president, digital brand strategy and social media at Capital One, where she launched and grew Capital One’s social media practice. In 2015, she was named one of AdWeek’s Top 50 Marketers, and throughout 2015, 2016 and 2017 her team won five Clio awards. Prior to Capital One, Abdalla held several leadership positions at discovery communications, corporate executive board, the American Red Cross, and Mercer Management Consulting.

“Hilton is one of the world’s most recognised and iconic brands,” said Abdalla. “I am excited to help share the incredible stories of Hilton guests and team members. I look forward to working alongside the talented consumer marketing, guest assistance and PR professionals at the world’s most hospitable company.”

Abdalla holds a Bachelor of Science and MBA from Georgetown University. She will be based at Hilton’s global headquarters in McLean, Virginia, and will report to Kellyn Smith Kenny.