Sabre is hosting DNA: Digital Next Arena, a series of innovative conferences is designed specifically for hoteliers, and is aimed at empowering hoteliers to transform the guest experience across Asia Pacific with inspiring subject-matter experts, compelling market insights and valuable networking opportunities.

Addressing the power of digital transformation for the hotel industry, the sessions demonstrate how harnessing data can enhance the guest experience and have a direct impact on revenue – making DNA: Digital Next Arena the ideal event for hoteliers looking to sharpen their edge in a highly competitive environment.

Now, Sabre is hosting DNA: Digital Next Arena in partnership with local branches of fellow travel technology brands, including IDeaS Revenue Solutions, Cendyn, Ingenico ePayments, Meituan and DragonTrail, and the forum has already welcomed hundreds of the industry’s most influential players in key regional markets such as Australia, China, Hong Kong, Indonesia, Singapore and Vietnam.

Story continues below

With additional DNA: Digital Next Arena events scheduled over the coming months, the sessions will continue to provide hoteliers with the opportunity to discover industry-leading technology solutions that directly impact workflow, drive revenue, and put into motion a digital transformation that will positively impact the guest experience, a statement said.

Wyndham Hotels & Resorts Greater China vice president Kitty Huang, who attended an event with her team noted that there were positive takeaways.

She said: “The subject matter experts were compelling and concretely demonstrated how hoteliers can best leverage innovative technology solutions to generate revenue.”

Sabre Hospitality Solutions managing director and chief commercial officer noted that this gives hoteliers a direct opportunity to interact with clients to share guest behaviour.

“As a trusted advisor to the region’s hotelier community, Sabre is leading these workshops with fellow travel technology leaders to facilitate knowledge transfer. By leveraging our innovative Synxis Platform for connectivity, distribution, and data analysis, hoteliers will now have the necessary tools to harness their data and fully understand the distinctiveness of their own markets,” he added.