Madinat Jumeirah Resort Dubai. Madinat Jumeirah Resort Dubai.

The Hospitality Sales and Marketing Association International (HSMAI) will host the Revenue Optimization Conference (ROC) in Dubai for the first time later this year.

As one of five ROCs held in international locations this year, Dubai’s conference will convene hotel revenue executives for education, collaboration, and innovation at the Madinat Jumeirah Resort on December 4, 2018.

Each year, ROC delivers compelling and comprehensive revenue management event for the hotel industry.

HSMAI ME chapter managing director Mona Faraj said: “ROC continues to be a popular and beneficial event for attendees in the Americas, Europe, Asia Pacific. We’ve drawn on some themes and elements from these other Revenue Optimization Conferences, but the content and experience at ROC Middle East is specially tailored to the unique opportunities and challenges associated with revenue management in the Middle East.”

Co-located with HITEC Dubai, which debuted in November 2017, this inaugural event is anticipated to attract 200 hotel revenue management, sales and commercial executives from the Middle East. The one-day general session strategy conference features an opening keynote presentation on global consumer trends by Lorraine Sileo, SVP, research and business operations, of PhocusWright, Inc.

Additional programming throughout the day will include panels and keynotes on various revenue management hot topics as well as on digital marketing, the owner’s perspective towards revenue management, and the value proposition of hotel restaurants and bars. Attendees will also delve into blockchain as it's related to distribution and loyalty, metric analysis, AI, and the market outlook.

HSMAI ROC Middle East also features a partner showcase. The event’s gold partners are Cendyn, Duetto, and Tajawal. Silver partners are Almosofer and Jumeirah. The event’s support partners to date and still growing are: 80days, Fornova, Ideas, Infor, PhoCusWright, Pegasus, Prologic First, Rain Maker, Rate Gain, Rotana Hotels, Sabre, SK Chase and TravelClick With Hotelier Middle East as the official media partner.

This will be the fifth HSMAI ROC event held globally. The other ROC events are held in the United States, The Netherlands, Singapore, and Brazil.

 To register online or for more information, please visit

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