Sheraton Cairo Hotel & Casino brought together guests, customers and locals to unveil its new transformation on November 7, 2018.
Having been a part of the city for over four decades, Sheraton Cairo Hotel & Casino has deep roots into the local community, which made it a natural host for Marriott brand- Sheraton’s “Heart for the City” experiential tour’s third stop.
The hotel reopened recently after extensive renovations with new interiors, refreshed public spaces and dining concepts. These include 326 fully renovated rooms and suites, an all-new Sheraton Club Lounge on the 26th floor that offers views of the city and six restaurants and bars.
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“There is no other city like Cairo that offers such history, a rich community and culture, and mystique that has intrigued the world for thousands of years,” said Hans-Joerg Kreitner, general manager of the Sheraton Cairo Hotel & Casino.
“This was our very first Sheraton Hotel in Africa and an integral part of the city’s social fabric. The hotel still evokes a special memory for anyone who has grown up in Cairo or has been visiting the city over the years, a childhood memory of a family vacation, or a special celebration or simply a memory of the place to watch the glitterati of Cairo in the yesteryears. We are proud to showcase our transformation so that we can continue to be the gathering place for our local community and visitors alike.”
"Heart for the City" is a tour that celebrates communities and Sheraton’s role within them, featuring one-of-a-kind immersive experiences designed specifically for each destination. Each experience features visual perspectives on local icons, places, and ideas central to the city’s identity.
The stop in Cairo highlighted the fact that the city is home to some of the most-recognisable structures on earth – the Great Pyramids, the Sphinx, and other antiquities.
As a part of Sheraton’s transformation journey, the tour also offered visitors the ability to immerse themselves in the future vision of the Sheraton Hotels brand experience. Guests also got a peek at the upcoming redesign of Sheraton via a dynamic projection mapping experience that will show visitors how the brand will utilise space redesign and curated amenities and services to enable gathering and productivity. Along with the immersive vignettes, the tour featured Sheraton’s community voices programming that invites Cairo personalities, businesses and groups to join at the hotel during the weekend to give talks, share demos and create presentations for guests and locals.
The complimentary programming featured thought leaders who lead in-depth discussions and presentations in their areas of expertise on November 9th and 10th.
Follow the tour and view pictures and videos at #HeartForTheCity and on Instagram @sheratonhotels. “Heart for the City” tour kicked off on August 31 with a 1,500 person grand opening event at the Sheraton Saint-Hyacinthe Hotel (Québec, Canada), followed by a week-long celebration at the Sheraton Grand Seattle.
Upcoming tour dates are as follows:
- November 15, 2018: Sheraton Grand Sydney Hyde Park (Sydney, Australia)
- December 2018: Sheraton Santos Hotel (Santos, Brazil)
- February 2019: Sheraton Grand Bengaluru Whitefield Hotel & Convention Center (Bengaluru, India)
- Q2 2019: Sheraton Beijing Lize (Beijing, China)