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Does Marriott's $500m revamp plans for Sheraton make business sense?


Sarakshi Rai, November 26th, 2018

Marriott International has revealed a "transformation vision" for its third largest brand, Sheraton Hotels and Resorts. The company said the brand will undergo changes in its public spaces to reflect the focus on guest experience, hotel operations and design philosophy.

Hotelier Middle East senior online editor Sarakshi Rai speaks to Marriott International senior vice president & global brand leader, classic full service brands Julius Robinson in Cairo at the Sheraton "heart for the city" event on what the revamp really means for the company.